This Privacy Policy describes how mymentalltd.myshopify.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@mymentalltd.com or by post using the details provided below:

MyMentalLTD, 124, City Road, London, EC1V 2NX United Kingdom

Collecting Personal Information

When you visit our Site, make a purchase, submit an enquiry, or contact us for support, we may collect certain Personal Information. In this Privacy Policy, “Personal Information” means information that identifies you or could reasonably be linked to you.

The types of Personal Information we collect and the reasons for collecting it are set out below.

Device information

Purpose of collection:
To load the Site accurately for you, understand how visitors use the Site, improve the user experience, and help maintain the security of the Site.

Source of collection:
Collected automatically when you access the Site using cookies, log files, web beacons, tags, pixels, or similar technologies.

Disclosure for a business purpose:
Shared with Shopify and, where applicable, analytics or website service providers used to operate and improve the Site.

Personal Information collected:
Your browser type and version, IP address, time zone, cookie information, the pages or products you view, search terms, referral source, and how you interact with the Site.

Order information

Purpose of collection:
To process and fulfil your purchase, arrange delivery where applicable, provide invoices or order confirmations, communicate with you about your order, process refunds, and screen transactions for potential risk or fraud. Where you have chosen to receive marketing communications, we may also use your contact details to send relevant updates about our products or services.

Source of collection:
Collected directly from you when you place an order.

Disclosure for a business purpose:
Shared with Shopify, secure payment providers, and any service providers reasonably required to process your order, such as delivery providers where a physical item is purchased.

Personal Information collected:
Your name, billing address, delivery address where applicable, email address, telephone number, order details, and payment-related information required to process your transaction. Your payment card details are processed securely by the relevant payment provider. MyMental Ltd does not directly store your full payment card number.

Customer support information

Purpose of collection:
To respond to your questions, resolve issues, provide customer support, and maintain an appropriate record of our communications with you.

Source of collection:
Collected directly from you when you contact us by email, through our website, or through another customer support channel.

Disclosure for a business purpose:
Shared only with service providers used to manage our communications and provide support, such as our email provider and Shopify where applicable.

Personal Information collected:
Your name, email address, telephone number where provided, order details where relevant, the content of your enquiry, and any other information you choose to provide when contacting us.

Service enquiry and registration information

Purpose of collection:
To respond to enquiries about our services, understand the type of support you are seeking, provide appropriate information, manage registrations of interest, and take steps requested by you before arranging a service.

Source of collection:
Collected directly from you when you complete an enquiry form, registration form, booking form, or contact us about a service.

Disclosure for a business purpose:
Shared only where necessary with authorised MyMental Ltd staff and carefully selected service providers used to securely manage enquiries and communications. Where you request a referral or matching service, relevant information may be shared with an appropriate independent practitioner only where necessary and in line with the applicable service process.

Personal Information collected:
Your name, contact details, age or age range where relevant, service preferences, availability, and the information you choose to provide about the support you are seeking. Depending on the service, this may include limited information about your mental or physical wellbeing.

We only ask you to provide information that is reasonably necessary for the relevant enquiry or service. Please avoid providing detailed medical records, therapy notes, or highly sensitive information through a general website contact form.

Minors

The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information directly from children under the age of 13.

Some of our services may be available to individuals aged 16 or over. Where an age restriction applies, this will be clearly explained during the relevant enquiry, registration, or booking process.

If you are a parent or guardian and believe that a child under the age of 13 has provided us with Personal Information, please contact us using the details provided in this Privacy Policy so that we can review the matter and, where appropriate, delete the information.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by following the link below:

GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us by emailing Info@mymentalltd.com. 

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]

Cookies Necessary for the Functioning of the Store

Name	Function	Duration
_ab	Used in connection with access to admin.	2y
_secure_session_id	Used in connection with navigation through a storefront.	24h
_shopify_country	Used in connection with checkout.	session
_shopify_m	Used for managing customer privacy settings.	1y
_shopify_tm	Used for managing customer privacy settings.	30min
_shopify_tw	Used for managing customer privacy settings.	2w
_storefront_u	Used to facilitate updating customer account information.	1min
_tracking_consent	Tracking preferences.	1y
c	Used in connection with checkout.	1y
cart	Used in connection with shopping cart.	2w
cart_currency	Used in connection with shopping cart.	2w
cart_sig	Used in connection with checkout.	2w
cart_ts	Used in connection with checkout.	2w
cart_ver	Used in connection with shopping cart.	2w
checkout	Used in connection with checkout.	4w
checkout_token	Used in connection with checkout.	1y
dynamic_checkout_shown_on_cart	Used in connection with checkout.	30min
hide_shopify_pay_for_checkout	Used in connection with checkout.	session
keep_alive	Used in connection with buyer localization.	2w
master_device_id	Used in connection with merchant login.	2y
previous_step	Used in connection with checkout.	1y
remember_me	Used in connection with checkout.	1y
secure_customer_sig	Used in connection with customer login.	20y
shopify_pay	Used in connection with checkout.	1y
shopify_pay_redirect	Used in connection with checkout.	30 minutes, 3w or 1y depending on value
storefront_digest	Used in connection with customer login.	2y
tracked_start_checkout	Used in connection with checkout.	1y
checkout_one_experiment	Used in connection with checkout.	session

Reporting and Analytics

Name	Function	Duration
_landing_page	Track landing pages.	2w
_orig_referrer	Track landing pages.	2w
_s	Shopify analytics.	30min
_shopify_d	Shopify analytics.	session
_shopify_s	Shopify analytics.	30min
_shopify_sa_p	Shopify analytics relating to marketing & referrals.	30min
_shopify_sa_t	Shopify analytics relating to marketing & referrals.	30min
_shopify_y	Shopify analytics.	1y
_y	Shopify analytics.	1y
_shopify_evids	Shopify analytics.	session
_shopify_ga	Shopify and Google Analytics.	session

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/]

Last updated: 1/06/2026